Top Lingerie Brands Available Online and In Store

A well-stocked lingerie retailer carries far more than one or two familiar names. The labels below cover everyday bras, full-cup and fuller-bust fits, luxury French lace, shapewear and swimwear, and most are available both online and in store.

Fantasie

Fantasie is a long-established name in fuller-cup lingerie, known for smooth everyday bras and coordinating briefs. The range extends into swimwear, with styles such as the Ottawa underwired wrap-front full-cup bikini top (FS6355) and matching mid-rise brief (FS6358) in aquamarine.

Marie Jo

Belgian label Marie Jo focuses on refined, comfortable lingerie in soft colourways, with collections that sit alongside its sportier L’Adventure line and a separate swimwear range.

Prima Donna

Prima Donna is the premium sister label to Marie Jo, offering fuller-cup bras and matching sets in richer fabrics and finishes. Its Deauville style is among its best-known designs. A Prima Donna swimwear collection is also available.

Freya

Freya covers both everyday and fashion-led lingerie, including moulded styles such as the Idol. Its swimwear line includes pieces such as the Urban Night black underwired banded halter bikini top (AS6960), matching bikini brief (AS6965) and a coordinating maxi dress (AS6968).

Elomi

Elomi specialises in fuller-figure and fuller-bust lingerie, with structured bras designed for support. Its swimwear range follows the same approach, with styles including the Nomad multi underwired plunge bikini top (ES7182) and mid-rise brief (ES7185).

Wacoal

Wacoal is a broad international brand covering everyday bras, contour styles and coordinating underwear across a wide size range.

Empreinte

French label Empreinte is known for luxurious fabrics and intricate construction, including seamless full-cup designs such as the Cassiopée underwired full-cup seamless bra (07151) in silk white.

Panache

Panache offers fashion-forward lingerie and swimwear with a strong following among fuller-bust wearers. The Sculptress by Panache line sits within the same family, focused on shaping and support.

Aubade

Aubade is a French luxury lingerie house, recognised for elegant, often daring designs such as the Rosessence plunging triangle bra in nocturnal blue navy (HK12-6).

Cosabella

Italian-American label Cosabella brings a lighter, more playful approach, with lace-led lingerie and soft separates.

Cyell

Cyell covers comfortable, everyday lingerie and nightwear in pared-back designs.

Sunflair

Sunflair concentrates on swimwear, with a wide selection of swimsuits and tankini styles.

Miraclesuit

Miraclesuit is best known for swimwear engineered to shape and smooth, with a separate Miraclesuit shapewear line offering the same approach in everyday control pieces.

Roidal

Spanish brand Roidal produces swimwear in bold prints and colour, including styles such as the Tirsa swimsuit.

Where to buy

These labels are stocked by specialist lingerie retailers and are generally available both online and in store, so it is worth checking sizing and fit guidance before ordering.