Our Lingerie Store in Botley near Southampton in Hampshire

A specialist lingerie shop sits on Botley’s High Street, in the Hampshire village just outside Southampton. It has built a following among women across the county who want to be fitted properly rather than simply measured.

The shop is run by its proprietor, Mary, alongside trained staff who offer a personal fitting service across everything it sells. Their working principle is straightforward: looking right on the outside starts with the right bra underneath. Fitting, they argue, is more than taking a measurement — it often comes down to a member of staff’s expertise in matching a customer to the right style as well as the right size.

Lingerie, nightwear and swimwear are stocked throughout the year.

What the shop is known for

Over the past two years, the Botley shop has earned a reputation as a Hampshire specialist in Marie Jo, Prima Donna and Empreinte. It carries a large stock of both new-season and popular lines from these labels, which are known for their styling and fit. Empreinte, in particular, is rated by many lingerie specialists as among the best-fitting bras available for a fuller bust. Part of the range is available online, though customers wanting the full picture are advised to call the shop.

The wider brand selection includes Empreinte, Lise Charmel, Aubade, Cosabella, Fantasie, Freya and Wacoal, with Simone Perele returning to the shelves in 2023. Wacoal, a bestseller in the United States and the third bestselling brand in London department stores, is a recent addition.

Maternity and specialist lingerie

As fitting specialists, the shop also carries dedicated ranges. It is a main stockist of Hot Milk maternity lingerie for Southampton and Hampshire. The label covers bras, briefs, shorts, nightwear and pyjamas, designed for women who want lingerie they are happy to wear during pregnancy and while feeding.

Swimwear

Swimwear stays in stock all year round, with a focus on lifestyle styles. Roidal makes swimsuits, tankinis and bikinis to suit all cup sizes, using a fabric with 40 per cent Lycra content to smooth the silhouette.

The swimwear brands carried include Miraclesuit, Roidal, Prima Donna and Fantasie, offering push-up bikinis in bold colours and couture-inspired shapes.

Visiting and fitting appointments

Appointments are available for customers who want to come in and be fitted or styled. Women travel to the shop from Fareham, Portsmouth, Winchester, Romsey, Southampton and further afield.

Those who are not local can shop online, where the shop aims to match the attention and service offered in person. Orders can be placed securely, and staff are contactable by phone for help finding a particular item.